BRAND GUIDELINES Template - Adobe Illustrator Template

When it comes to branding, consistency is everything. That’s why it’s crucial to have a professionally-crafted guidebook.

Every designer knows that when creating a brand identity for a client, without the right direction, you can quickly end up with messed-up content plagued by incorrect colors, misplaced logos, and off-brand messaging. And it can be a true threat to your client’s brand’s integrity. To ensure that your content is always on-brand, you must have a professional, comprehensive brand style guide.

Why do you need only a high-quality Brand Style Guide?

Over our vast experience in delivering large-scale branding projects to clients worldwide, I understand that everything you create should represent your brand accurately. But the larger the projects and the number of assets, the harder it can be to ensure everything is aligned. That is why a brand style guide is so crucial.

Also, a professional style guide benefits your brand in several ways:

It provides consistency and gives more quality control. 
Your brand depends on the quality of your creative content, so having well-documented guidelines ensures that you’re always putting out content you’re proud of. And make sure that content is aligned with your brand identity.

Increases comprehension.
Guidelines for things like typography, color use, or layout help design content that is effective for the particular brand you’ve created.

Better brand recognition.
Brand guidelines help you deliver a cohesive brand experience, making it easier for people to recognize your company.

I created the most comprehensive, practical, and accessible Brand Style Guide on the Internet!

I'm happy to introduce the most comprehensive, easy-to-use, and previously inaccessible to download Brand Style Guide Template! It’s a modern, professionally-crafted 70-page guidebook for designers, art directors, and even design studio owners. And a perfect introduction to your new brand identity – from brand architecture and strategy to a logo, color palette, typography, marketing materials, imagery, illustrations, and much more! Deliver projects of scale such as Airbnb, Volvo, BMW, or Nike. It’s a toolkit to help you present a consistent, cohesive brand to the world.

After downloading, you will:

• Deliver high-priced and complex branding projects with confidence;
• Avoid distortion and deviation from your brand design;
• Deliver a cohesive brand experience;
• Represent the unique character of the client's brand properly;
• See how your brand operates without inconsistencies;
• Professionally present yourself as a designer;
• Transfer your work professionally to other designers;
• Save weeks of work on creating a style guide from scratch;

Most importantly, you will become a higher-paid designer with many successfully-delivered projects in your portfolio.

What's inside:

1. Brand Heart.
Who we are, why and how we do it, fundamental principles, and core brand guidelines (with custom illustrations).

2. The tone of voice.
Personality and expression, examples of how we speak, abbreviations.

3. Logotype.
Logo lockups, alternative versions, social lockups, ad banners, colors, sizes, Clear space, partnerships, and guidelines.

4. Typography.
Primary typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.

5. Brand colors.
A color palette, accent colors, corporate color, Stratton in colors, colors, guidelines.

6. Layouts & Assets.
Layout principles, marketing materials, apparel, etc.

7. Brand Imagery.
Image Tonality, Basic principles, Guidelines.

8. Brand in Action.
Patterns, Emblem Decals, Packaging, Business Cards, Tags, Marketing Materials

We've created a fully-designed, ready-to-use, highly-customizable template file you can open, edit, and send to your clients.